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~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~person:"Lee, Wei-Na"
~person:"Zhang, Dan"
~subject:"Consumer behaviour"
~subject:"Gender"
~type_genre:"Article in journal"
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Consumer behaviour
Gender
Konsumentenverhalten
6
Children
3
Kinder
3
Packaging
3
Product design
3
Produktgestaltung
3
Verpackung
3
preference
3
China
2
Comparison
2
Präferenztheorie
2
Theory of preferences
2
Vergleich
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package design
2
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6
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English
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Lee, Wei-Na
Zhang, Dan
Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
Messner, Wolfgang
2
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Journal of international consumer marketing
Journal of business research : JBR
2
Production and operations management : an international journal of the Production and Operations Management Society
2
The journal of consumer marketing
2
Contemporary economic policy : a journal of Western Economic Association International
1
Corporate social responsibility and environmental management
1
Gender in management : an international journal
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New directions in international advertising research
1
Operations research
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ECONIS (ZBW)
6
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1
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
2
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Saved in:
3
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
4
A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
Saved in:
5
A cross-cultural study of consumer ethnocentrism between China and the US
Tsai, Wan-hsiu
;
Lee, Wei-Na
;
Song, Young-a.
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10009737348
Saved in:
6
Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Lee, Jin Kyun
;
Lee, Wei-Na
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003890762
Saved in:
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