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~isPartOf:"Journal of international consumer marketing"
~person:"Chikweche, Tendai"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand management
3
Consumer behaviour
3
Markenführung
3
Brand image
2
Markenimage
2
Africa
1
Afrika
1
Australia
1
Australien
1
Brand
1
Brand extension
1
Fashion
1
Jugendliche
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Middle class
1
Mittelschicht
1
Mode
1
Rules of origin
1
Social status
1
Sozialer Status
1
Target group
1
Ursprungsregeln
1
Youth
1
Zielgruppe
1
brand familiarity
1
branding
1
extrinsic cues
1
floating middle-class Africa
1
market potential
1
marketing mix
1
me-too brand
1
perceived quality
1
perceived risk
1
prototypical brand
1
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Undetermined
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Article
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Aufsatz in Zeitschrift
Article in journal
3
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English
3
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Chikweche, Tendai
Phau, Ian
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Anand, Sandip
1
Andrews, Lynda
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Boyle, Peter J.
1
Branchik, Blaine
1
Bruning, Edward R.
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
Chao, Paul
1
Chatterjee, Soumi
1
Chen, Changdong
1
Cheong, Edith
1
Chiu, Candy Lim
1
Chung, Christina
1
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Journal of international consumer marketing
Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Strategic change
1
The journal of consumer marketing
1
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ECONIS (ZBW)
3
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1
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
2
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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