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~isPartOf:"Journal of international consumer marketing"
~subject:"Advertising"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Werbewirkung
Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
57
Markenführung
57
Cultural identity
48
Kulturelle Identität
48
Designation of origin
44
Herkunftsbezeichnung
44
China
43
National culture
34
Nationalkultur
34
USA
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United States
33
Brand
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Markenartikel
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Comparison
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Vergleich
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India
26
Indien
26
Online retailing
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Online-Handel
26
International marketing
24
Internationales Marketing
24
Luxury goods
24
Luxusgüter
24
Advertising effects
21
Internet marketing
20
Online-Marketing
20
Social Web
20
Social web
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Beziehungsmarketing
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Relationship marketing
19
Werbung
19
purchase intention
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Rules of origin
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South Korea
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23
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Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Raja, Md Washim
2
Torres, Ivonne M.
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Bakir, Aysen
1
Basil, Michael
1
Bezbaruah, Subhalakshmi
1
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1
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1
Brahmbhatt, Kuldeep
1
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1
Clark, Ronald A.
1
Ekici, Nezahat
1
El Samad, Lamis
1
Erdogan, Bayram Zafer
1
Farah, Maya F.
1
Golrokhi, Zahra
1
Han, Lo Wai
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Hinson, Robert
1
Hof, Robert-Jan
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Jung, Eunkyeong
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Küster, Inés
1
Lee, Pei-Ling
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1
Mora, Elísabet
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Pan, Po-Lin
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1
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Journal of international consumer marketing
Journal of business research : JBR
156
International journal of advertising : the review of marketing communications
153
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
88
Journal of retailing and consumer services
80
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
64
International journal of internet marketing and advertising : IJIMA
57
Journal of advertising : official publication of the American Academy of Advertising
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Marketing letters : a journal of research in marketing
44
Journal of advertising
43
Journal of marketing research : JMR
40
European journal of marketing : EJM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of current issues and research in advertising : JCIRA
34
The journal of product & brand management
34
Health marketing quarterly
32
Asia Pacific journal of marketing and logistics
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of brand management : an international journal
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
The journal of consumer marketing
27
Journal of current issues and research in advertising
25
Journal of marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Marketing : ZFP ; journal of research and management
24
European journal of marketing
23
Journal of consumer behaviour : an international research review
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
International journal of consumer studies
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
SpringerLink / Bücher
19
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ECONIS (ZBW)
23
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
9
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
10
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
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