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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Service quality
Viral marketing
Consumer behaviour
320
Konsumentenverhalten
320
Markenimage
71
Brand management
57
Markenführung
57
Cultural identity
48
Kulturelle Identität
48
China
44
Designation of origin
44
Herkunftsbezeichnung
44
National culture
34
Nationalkultur
34
USA
34
United States
34
Brand
30
Markenartikel
30
Comparison
29
Vergleich
29
India
26
Indien
26
Online retailing
26
Online-Handel
26
Luxury goods
24
Luxusgüter
24
International marketing
23
Internationales Marketing
23
Advertising effects
21
Werbewirkung
21
Social Web
20
Social web
20
Advertising
19
Beziehungsmarketing
19
Internet marketing
19
Online-Marketing
19
Relationship marketing
19
Werbung
19
purchase intention
15
Rules of origin
14
South Korea
14
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Free
3
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Article
92
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
92
Language
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English
92
Author
All
Lopes, Evandro Luiz
3
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Aktan, Murat
1
Alarcón-del-Amo, María-del-Carmen
1
Aliyev, Farhad
1
Allan, David
1
Anand, Sandip
1
Anjam, Mahwish
1
Arnita, Devi
1
Atkinson, Peter
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Barbro, Patrick A.
1
Basfirinci, Cigdem
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bizarrias, Flávio Santino
1
Bortoluzzo, Adriana Bruscato
1
Branchik, Blaine
1
Bruni, Roberto
1
Bröring, Stefanie
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
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Published in...
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Journal of international consumer marketing
Journal of business research : JBR
637
Journal of retailing and consumer services
542
International journal of hospitality management
309
The journal of product & brand management
257
The journal of brand management : an international journal
221
Psychology & marketing
188
The journal of services marketing
133
Asia Pacific journal of marketing and logistics
131
Journal of travel and tourism marketing
130
International journal of contemporary hospitality management
122
Journal of marketing communications
119
Journal of hospitality marketing & management
117
European journal of marketing : EJM
116
Cogent business & management
107
Tourism management : research, policies, practice
101
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
The service industries journal
89
International journal of consumer studies
88
Journal of strategic marketing
87
Journal of the Academy of Marketing Science
87
Journal of marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
84
Marketing letters : a journal of research in marketing
84
Services marketing quarterly
83
Marketing intelligence & planning
82
Journal of marketing research : JMR
81
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The journal of consumer marketing
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Journal of global marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of economic behavior & organization : JEBO
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of promotion management : innovations in planning and applied research
61
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ECONIS (ZBW)
92
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
3
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
4
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
5
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
6
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
7
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
8
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
9
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
10
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
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