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~isPartOf:"Journal of international consumer marketing"
~subject:"Globalisierung"
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Search: subject_exact:"Markenidentität"
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Globalisierung
Brand image
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Markenimage
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Consumer behaviour
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country of origin
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purchase intention
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consumer ethnocentrism
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Alarcón-del-Amo, María-del-Carmen
1
Bizarrias, Flávio Santino
1
Cucato, Jussara da S. T.
1
Liu, Yu
1
Llonch-Andreu, Joan
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López-Lomelí, Miguel Ángel
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Rocha, Thelma
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Silva, Dirceu da
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Journal of international consumer marketing
Journal of international marketing
7
International marketing review
5
Journal of global marketing
5
Asia Pacific journal of marketing and logistics
2
Innovatives Markenmanagement
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Journal of business research : JBR
2
Brand culture
1
Brands and branding
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Business history
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Creating a sustainable competitive position : ethical challenges for international firms
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Cross cultural & strategic management
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Document presented in the Annual Meeting of the Business Association of Latin American Studies BALAS 2005
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Globalization and partnerships : features of business alliances and international cooperation
1
International journal of advertising : the review of marketing communications
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International journal of bank marketing
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
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International marketing ; Vol. 2
1
International marketing in the fast changing world
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Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Journal of Islamic marketing
1
Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing : ZFP ; journal of research and management
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Marketing in the new global order : challenges and opportunities
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Organizations and markets in emerging economies
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Review of marketing science
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Schriftenreihe Socialia : Studienreihe soziologische Forschungsergebnisse
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Springer Gabler Research
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SpringerLink / Bücher
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Strategic management : new rules for Old Europe
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Technological forecasting & social change : an international journal
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The SAGE handbook of international marketing
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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ECONIS (ZBW)
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
3
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
4
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
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