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~isPartOf:"Journal of international consumer marketing"
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Search: subject:"Bottom-of-the-Pyramid"
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Developing countries
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Entwicklungsländer
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Armutsbekämpfung
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Aspirational consumption
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Bottom of the Pyramid
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Business model
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Consumer behaviour
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Corporate Social Responsibility
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Subsistence economy
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Transnational corporation
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admiration of economically developed countries
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bottom of the pyramid
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bottom-of-the-pyramid
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capacity to aspire
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corporate social responsibility
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grounded theory
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organizational legitimacy
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Journal of international consumer marketing
Journal of business research : JBR
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Conversations and Empirical Evidence in Microfinance
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Marketing theory
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Technological forecasting & social change : an international journal
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Faculty & research / Insead : working paper series
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IDB Publications (Working Papers)
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Journal of global marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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MERIT Working Papers
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business and emerging markets : IJBEM
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International journal of emerging markets
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Journal of Business Ethics
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Journal of business ethics : JOBE
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Journal of business logistics
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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UNU-MERIT Working Paper Series
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African journal of science, technology, innovation & development : AJSTID
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Asian journal of management cases : AJMC
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Business horizons
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Entrepreneurship theory and practice : ET&P
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Innovation and sustainability in base of the pyramid markets
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International Journal of Services, Economics and Management
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International business review : the official journal of the European International Business Academy
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International marketing review
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of retailing and consumer services
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Qualitative market research : an international journal
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Small enterprise research
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
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The journal of consumer marketing
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Universal issues and the Chinese perspective
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William Davidson Institute Working Papers Series
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Working Papers / Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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African journal of business and economic research : AJBER
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ECONIS (ZBW)
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Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita
;
Kumar, Harish
;
Srivastava, Ritu
;
Gupta, Parul
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
Saved in:
2
Organizational legitimacy, corporate social responsibility, and
bottom
of
the
pyramid
consumers
Randrianasolo, Arilova A.
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 206-218
Persistent link: https://www.econbiz.de/10011917561
Saved in:
3
An exploratory investigation of aspirational consumption at the
bottom
of
the
pyramid
Gupta, Shruti
;
Srivastav, Pratish
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
Saved in:
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