Organizational legitimacy, corporate social responsibility, and bottom of the pyramid consumers
Year of publication: |
May-June 2018
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Authors: | Randrianasolo, Arilova A. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 3, p. 206-218
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Subject: | Bottom of the Pyramid | corporate social responsibility | admiration of economically developed countries | organizational legitimacy | Corporate Social Responsibility | Corporate social responsibility | Entwicklungsländer | Developing countries | Legitimität | Legitimacy | Indien | India | Multinationales Unternehmen | Transnational corporation |
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