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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
129
Konsumentenverhalten
129
Brand management
65
Markenführung
65
Brand image
55
Markenimage
55
International marketing
33
Internationales Marketing
33
Beziehungsmarketing
27
Relationship marketing
27
China
26
Internet marketing
26
Online-Marketing
26
Brand
24
Designation of origin
24
Herkunftsbezeichnung
24
Markenartikel
24
Cultural identity
21
Kulturelle Identität
21
Social Web
17
Social web
17
Viral marketing
17
Virales Marketing
17
Advertising effects
15
Werbewirkung
15
National culture
14
Nationalkultur
14
Advertising
13
Online retailing
13
Online-Handel
13
USA
13
United States
13
Werbung
13
Customer satisfaction
11
Kundenzufriedenheit
11
Comparison
10
Luxury goods
10
Luxusgüter
10
Vergleich
10
Confidence
9
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Article
169
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2
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English
171
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Xue, Fei
4
Khare, Arpita
3
Prendergast, Gerard P.
3
Alarcón-del-Amo, María-del-Carmen
2
Andrzejewski, Susan A.
2
Arora, Amit
2
Arora, Anshu
2
Chan, Kara
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Huff, Lenard C.
2
Kang, Inwon
2
Koo, Jakyung
2
Liu, Matthew Tingchi
2
Llonch-Andreu, Joan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Malhotra, Naresh K.
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Ndubisi, Nelson Oly
2
Phau, Ian
2
Podoshen, Jeffrey S.
2
Safari, Aswo
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Tsai, Wanhsiu Sunny
2
Wrigley, Cara
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Aarts, Pieter
1
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Abdallah, Ghaith Mustafa
1
Al-Mutawa, Fajer Saleh
1
Al-Zufairi, Awad
1
AlJuma, Doha Husain Makki
1
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Journal of international consumer marketing
Journal of business research : JBR
2,364
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
170
USB Cologne (EcoSocSci)
1
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1
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
2
Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita
;
Kumar, Harish
;
Srivastava, Ritu
;
Gupta, Parul
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
Saved in:
3
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
4
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
5
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
6
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
7
Is cause-related
marketing
all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
8
Understanding consumers' sentiment expressions in online reviews : a hybrid approach
La, Liqing
;
Xu, Feifei
;
Ren, Qun
;
Zhen, Feng
;
Lobsang, Tashi
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10013361585
Saved in:
9
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
10
The influence of social media
marketing
on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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