The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Mehedi Hasan and M. Sadiq Sohail
| Year of publication: |
2021
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|---|---|
| Authors: | Hasan, Mehedi ; Sohail, M. Sadiq |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 3, p. 350-367
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| Subject: | Brand loyalty | local brand | nonlocal brand | purchase intention | social media marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision | Markenartikel | Brand | Markentreue |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1795043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515195