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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
58
Konsumentenverhalten
58
International marketing
34
Internationales Marketing
34
Advertising effects
28
Werbewirkung
28
Internet marketing
27
Online-Marketing
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Advertising
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Werbung
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Brand management
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Markenführung
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Markenimage
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Indien
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1
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1
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Journal of international consumer marketing
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
262
SpringerLink / Bücher
262
International journal of advertising : the review of marketing communications
260
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
184
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
International marketing review
150
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
Journal of international marketing
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Springer eBook Collection
119
Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
94
Tourism management : research, policies, practice
93
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
European journal of operational research : EJOR
90
Business horizons
89
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
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ECONIS (ZBW)
88
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1
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
4
Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita
;
Kumar, Harish
;
Srivastava, Ritu
;
Gupta, Parul
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
Saved in:
5
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
8
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
9
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
10
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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