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~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Caldieraro, Fabio"
~person:"Li, Caroline Bingxin"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Competitive strategy
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Marketing management
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Marketingmanagement
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Brand image
1
China
1
Distribution channel
1
Emerging economies
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Firm performance
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Industrie
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Manufacturing industries
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Markenimage
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Market entry
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Market structure
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Markteintritt
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Marktstruktur
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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Schwellenländer
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Unternehmenserfolg
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Vertriebsweg
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channel cooperation
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competitive strategy
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distribution
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industrial marketing
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market entry
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price discrimination
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Caldieraro, Fabio
Li, Caroline Bingxin
Choi, Seung-chan
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DeSarbo, Wayne
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Harker, Patrick T.
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Raju, Jagmohan Singh
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Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
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The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
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2
Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin
;
Li, Julie Juan
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003766118
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