The role of brand image and product characteristics on firms' entry and OEM decisions
Year of publication: |
November 2016
|
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Authors: | Caldieraro, Fabio |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 11, p. 3327-3350
|
Subject: | channel cooperation | competitive strategy | distribution | industrial marketing | market entry | price discrimination | Markteintritt | Market entry | Markenimage | Brand image | Wettbewerbsstrategie | Competitive strategy | Preisdifferenzierung | Price discrimination | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management |
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