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~isPartOf:"Journal of international marketing"
~isPartOf:"RIETI discussion paper"
~subject:"Theory"
~subject:"USA"
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Search: subject_exact:"Country-of-origin effect"
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Journal of international marketing
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A country-of-origin perspective on climate change actions : evidence from France, Morocco, and the United States
Schill, Marie
;
Godefroit-Winkel, Delphine
;
Hughes, Mine …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10012484448
Saved in:
2
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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