Cultural brands from emerging markets : brand image across host and home countries
Francisco Guzmán and Audesh K. Paswan
| Year of publication: |
2009
|
|---|---|
| Authors: | Guzman, Francisco ; Paswan, Audesh K. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 3, p. 71-86
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | USA | United States | Mexiko | Mexico |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003889918