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~isPartOf:"Journal of international marketing"
~person:"Liu, Yeyi"
~person:"Swoboda, Bernhard"
~subject:"Konsumentenverhalten"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Öffentlichkeitsarbeit
Consumer behaviour
3
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2
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brand attachment
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consumer skepticism
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corporate brands
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Liu, Yeyi
Swoboda, Bernhard
Douglas, Susan P.
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Eisingerich, Andreas B
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Heinberg, Martin
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Huang, Xuan
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Nijssen, E. J.
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Journal of international marketing
European retail research
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A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin
;
Liu, Yeyi
;
Huang, Xuan
;
Eisingerich, …
- In:
Journal of international marketing
29
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
Saved in:
2
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
3
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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