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~isPartOf:"Journal of international marketing"
~subject:"Auslandsgeschäft"
~subject:"Standardization"
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Auslandsgeschäft
Standardization
International marketing
121
Internationales Marketing
121
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
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World
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Emerging economies
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Schwellenländer
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global brands
11
Cultural identity
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Kulturelle Identität
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Brand
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China
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International market entry
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Internationaler Markteintritt
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Markenartikel
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USA
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United States
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Export sector
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Exportwirtschaft
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export performance
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international marketing
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Internet marketing
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Lieferantenmanagement
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Online-Marketing
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Elsner, Stefan
1
Makovec Brencic, Maja
1
Mandler, Timo
1
Ozsomer, Aysegul
1
Reimann, Martin
1
Ruvio, Ayalla
1
Schilke, Oliver
1
Shoham, Aviv
1
Simonin, Bernard L.
1
Swoboda, Bernhard
1
Thomas, Jacquelyn S.
1
Virant, Vesna
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Journal of international marketing
International marketing review
4
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Contributions to Economics
2
Effects of globalization on the firm
2
Europäische Hochschulschriften / 5
2
Handbook of research in international marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing ; Vol. 2
2
Managementwissen für Studium und Praxis
2
SpringerLink / Bücher
2
mir-Edition
2
Advances in services innovations
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied Marketing Science /Angewandte Marketingforschung
1
Applied economic perspectives and policy
1
Applied research on strategic international management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Best practices in international marketing
1
Business strategies for economies in transition : book of readings on CEE countries
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
ERIM report series research in management
1
European journal of international management : EJIM
1
European retail research
1
Gabler research / applied marketing science/Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Galileo Business
1
Gospodarka narodowa : the Polish journal of economics
1
Grundlagen Export und Internationalisierung
1
Hague-zagreb essays
1
Handbook of research on international advertising
1
Helsingin Kauppakorkeakoulun julkaisuja / A
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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1
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
2
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
3
When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
Saved in:
4
International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv
;
Makovec Brencic, Maja
;
Virant, Vesna
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
Saved in:
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