Transferring the retail format successfully into foreign countries
Bernhard Swoboda and Stefan Elsner
| Year of publication: |
2013
|
|---|---|
| Authors: | Swoboda, Bernhard ; Elsner, Stefan |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 1, p. 81-109
|
| Subject: | Betriebsform | Retail format | Standardisierung | Standardization | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Deutschsprachiger Raum | German-speaking countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731370