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Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.
;
Tse, Caleb H.
;
Yim, Chi-kin
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
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