Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Year of publication: |
2020
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Authors: | Leung, Fine F. ; Tse, Caleb H. ; Yim, Chi-kin |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 2, p. 59-80
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Subject: | customer cocreation | headquarters-subsidiary relationship | knowledge leakage | multinational corporations | new product development | Westliche Staaten | Western countries | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Ausländische Tochtergesellschaft | Foreign subsidiary | Wissenstransfer | Knowledge transfer | Innovation | Innovationsmanagement | Innovation management |
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