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Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States
Lee, Kam-Hon
;
Qian, Gong-Ming
;
Yu, Julie H.
;
Ho, Ying
- In:
Journal of international marketing
13
(
2005
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10007225844
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