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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Internet marketing"
~subject:"Internet"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Viral marketing
64
Virales Marketing
64
Consumer behaviour
44
Konsumentenverhalten
44
Online-Marketing
43
Social Web
39
Social web
39
Online retailing
28
Online-Handel
28
E-commerce
21
Electronic Commerce
21
online reviews
13
social media
12
Personalisierung
11
Personalization
11
Confidence
8
Vertrauen
8
Data Mining
7
Data mining
7
electronic word of mouth
7
Beziehungsmarketing
6
Digital platform
6
Digitale Plattform
6
Relationship marketing
6
user-generated content
6
Website
5
eWoM
5
Advertising effects
4
Credibility
4
Glaubwürdigkeit
4
Werbewirkung
4
eWOM
4
trust
4
Bibliometrics
3
Bibliometrie
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3
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44
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Duan, Wenjing
2
Jensen, Matthew L.
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Zhang, Jie Jennifer
2
Aiken, K. Damon
1
Amaya Rivas, Adriana A.
1
Averbeck, Joshua M.
1
Balaji, M. S.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Basu, Rituparna
1
Bat, Tuya
1
Boh, Wai Fong
1
Cao, Zike
1
Carneiro, Teresa Cristina Janes
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Choi, HanByeol Stella
1
Chou, Shih Yung
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Delkhosh, Fatemeh
1
Devaraj, Sarv
1
Dhun
1
Drake, John R.
1
Du, Qianzhou
1
Fan, Weiguo
1
Furner, Christopher P.
1
Gironda, John
1
Goh, Kim Huat
1
Gopal, Ram
1
Gupta, Alok
1
Heng, Cheng Suang
1
Hoffmann, Christian
1
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1
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Journal of internet commerce
Journal of management information systems : JMIS
Journal of business research : JBR
78
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of marketing communications
31
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of hospitality marketing & management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
44
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1
Impact of project updates and their social endorsement in online medical crowdfunding
Wu, Yi
;
Ye, Hua
;
Jensen, Matthew L.
;
Liu, Linwei
- In:
Journal of management information systems : JMIS
41
(
2024
)
1
,
pp. 73-110
Persistent link: https://www.econbiz.de/10014582619
Saved in:
2
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
3
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
4
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
5
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
6
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
7
Impacts of social interactions and peer evaluations on online review platforms
Yu, Yinan
;
Warut Khern-Am-Nuai
;
Pinsonneault, Alain
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1271-1300
Persistent link: https://www.econbiz.de/10014582571
Saved in:
8
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
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