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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
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Brand image
Online-Marketing
Virales Marketing
Social Web
159
Social web
159
Internet marketing
98
Consumer behaviour
92
Konsumentenverhalten
92
social media
51
Viral marketing
45
Brand management
38
Markenführung
38
Beziehungsmarketing
32
Relationship marketing
32
Advertising effects
24
Werbewirkung
24
Markenimage
23
Online retailing
19
Online-Handel
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Confidence
17
Vertrauen
17
Social network
16
Soziales Netzwerk
16
E-commerce
15
Electronic Commerce
15
Advertising
14
Marketing management
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Marketingmanagement
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Internet
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Markenartikel
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Werbung
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trust
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Personality psychology
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Persönlichkeitspsychologie
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Customer satisfaction
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Article
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116
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116
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Lepkowska-White, Elzbieta
3
Antheunis, Marjolijn L.
2
Aslam, Wajeeha
2
Baldus, Brian J.
2
Belanche, Daniel
2
Daugherty, Terry
2
Drennan, Judy
2
Farhat, Kashif
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Mokhtar, Sany Sanuri Mohd
2
Noort, Guda van
2
Pan, Yating
2
Parks-Yancy, Rochelle
2
Petrescu, Maria
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Torres, Ivonne M.
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Abendroth, Lisa J.
1
Acer, Adam S.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Ahuja, Vandana
1
Akar, Erkan
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Khalaf, Eiman
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Anselmsson, Johan
1
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
255
Journal of retailing and consumer services
128
International journal of internet marketing and advertising : IJIMA
125
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
International journal of advertising : the review of marketing communications
72
Technological forecasting & social change : an international journal
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Tourism management : research, policies, practice
63
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of promotion management : innovations in planning and applied research
60
The journal of product & brand management
60
Information systems research : ISR
59
International journal of hospitality management
52
The journal of brand management : an international journal
52
Journal of management information systems : JMIS
50
Business horizons
49
International journal of electronic marketing and retailing : IJEMR
44
Cogent business & management
43
SpringerLink / Bücher
43
Journal of marketing
41
Psychology & marketing
40
International journal of technology marketing : IJTMkt
39
Journal of marketing management : MM
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Springer eBook Collection
38
Electronic commerce research
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of electronic commerce research : JECR
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of business information systems : IJBIS
34
Journal of strategic marketing
34
Marketing intelligence & planning
34
International journal of contemporary hospitality management
33
Journal of hospitality marketing & management
33
Journal of travel and tourism marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
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ECONIS (ZBW)
116
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
9
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
10
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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