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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Social Web
Internet marketing
192
Online-Marketing
192
Consumer behaviour
125
Konsumentenverhalten
125
Social web
98
Advertising effects
69
Werbewirkung
69
Advertising
50
Viral marketing
49
Virales Marketing
49
Werbung
47
Brand management
41
Markenführung
41
social media
39
Online retailing
32
Beziehungsmarketing
28
Relationship marketing
28
Brand image
23
E-commerce
23
Electronic Commerce
23
Markenimage
23
Website
22
Marketing management
19
Marketingmanagement
19
Confidence
18
Vertrauen
18
Internet
14
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10
Facebook
10
Markenartikel
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Soziales Netzwerk
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advertising
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trust
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Customer satisfaction
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Kundenzufriedenheit
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English
120
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Lepkowska-White, Elzbieta
3
Aslam, Wajeeha
2
Baldus, Brian J.
2
Belanche, Daniel
2
Drennan, Judy
2
Farhat, Kashif
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Mokhtar, Sany Sanuri Mohd
2
Muehling, Darrel D.
2
Pan, Yating
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Torres, Ivonne M.
2
Weber, T. J.
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Acer, Adam S.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Ahuja, Vandana
1
Aiken, K. Damon
1
Akar, Erkan
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amaya Rivas, Adriana A.
1
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
229
Journal of retailing and consumer services
144
International journal of internet marketing and advertising : IJIMA
128
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
International journal of advertising : the review of marketing communications
68
Technological forecasting & social change : an international journal
61
Information systems research : ISR
60
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
56
International journal of electronic marketing and retailing : IJEMR
53
Journal of management information systems : JMIS
52
Business horizons
48
Cogent business & management
48
The journal of product & brand management
46
Electronic commerce research
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
International journal of technology marketing : IJTMkt
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
International journal of contemporary hospitality management
34
Journal of hospitality marketing & management
34
Journal of strategic marketing
34
Journal of electronic commerce research : JECR
33
Journal of marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Marketing intelligence & planning
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
The journal of brand management : an international journal
32
International journal of business information systems : IJBIS
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
SpringerLink / Bücher
29
Journal of travel and tourism marketing
28
Journal of advertising research
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
Journal of marketing management : MM
27
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ECONIS (ZBW)
120
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
9
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
10
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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