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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Online retailing"
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Search: subject_exact:"Mundpropaganda"
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Online retailing
Viral marketing
99
Virales Marketing
99
Consumer behaviour
77
Konsumentenverhalten
77
Internet marketing
54
Online-Marketing
54
Social Web
52
Social web
52
Online-Handel
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Brand management
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Markenführung
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
14
Relationship marketing
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Brand image
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Markenimage
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Advertising
11
Confidence
11
E-commerce
11
Electronic Commerce
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Vertrauen
11
Werbung
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social media
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Customer satisfaction
8
Kundenzufriedenheit
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Personalization
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Word-of-mouth marketing
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Facebook
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Personalisierung
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Emotion
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Product information
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Adjei, Mavis T.
1
Aiken, K. Damon
1
Altobello, Suzanne A.
1
Amaya Rivas, Adriana A.
1
Arcand, Manon
1
Bagherzadeh, Ramin
1
Balaji, M. S.
1
Bat, Tuya
1
Beneke, Justin
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Bhattarai, Ashok
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Chen, Chun-Der
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Chiagouris, Larry G.
1
Chou, Shih Yung
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Coker, Kesha K.
1
Cole, Michael D.
1
Cruz, Poliano Bastos da
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Dixit, Saumya
1
Drake, John R.
1
Farhang, Maryam
1
Furner, Christopher P.
1
Gallant, Isabelle
1
Garza, Ricardo
1
Ghaedi, Mohammadreza
1
Gopalakrishna, Pradeep
1
Huang, Albert H.
1
Hung, Shin-Yuan
1
Jain, Manu
1
Kang, Tsan-Ching
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Khong Kok Wei
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Kim, HyeKyoung
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Kim, Jung-Hwan
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Kisling, Eric
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Kong, Sue
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Ku, Edward C. S.
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Lee, Hyun-hwa
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Lee, Yukyung
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Li, Hongliu
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The international review of retail, distribution and consumer research
Journal of business research : JBR
44
Journal of retailing and consumer services
36
International journal of hospitality management
31
Information systems research : ISR
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of management information systems : JMIS
18
Tourism management : research, policies, practice
17
Electronic commerce research
14
Journal of electronic commerce research : JECR
13
International journal of contemporary hospitality management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
International journal of electronic marketing and retailing : IJEMR
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of retailing
9
Journal of marketing communications
8
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Electronic commerce research and applications
7
International journal of consumer studies
7
Journal of marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Tourism management perspectives : TMP
7
International journal of retail and distribution management
6
Journal of marketing research
6
Journal of the Operational Research Society
6
Pakistan journal of commerce and social sciences
6
Global business review
5
International journal of services technology and management
5
Journal of consumer marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international consumer marketing
5
MIS quarterly
5
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ECONIS (ZBW)
23
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
3
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
4
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
5
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
6
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
7
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
8
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
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