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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Confidence"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Confidence
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
119
Beziehungsmarketing
98
Relationship marketing
98
Internet marketing
86
Online-Marketing
86
Social Web
63
Social web
63
E-commerce
43
Electronic Commerce
43
Brand management
39
Markenführung
39
Online retailing
39
Online-Handel
39
Viral marketing
34
Virales Marketing
34
Dienstleistungsqualität
29
Service quality
29
Vertrauen
26
Brand image
25
Markenimage
25
Website
22
Internet
19
Lieferantenmanagement
18
Marketing management
18
Marketingmanagement
18
Supplier relationship management
18
Brand
17
Markenartikel
17
social media
17
Einzelhandel
14
Retail trade
14
trust
14
USA
12
United States
12
Advertising effects
11
Werbewirkung
11
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143
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Aiken, K. Damon
3
Fazli-Salehi, Reza
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Amoako, George Kofi
2
Aslam, Wajeeha
2
Balaji, M. S.
2
Farhat, Kashif
2
Hopkins, Christopher D.
2
Kumar, Vinod
2
Mokhtar, Sany Sanuri Mohd
2
Petrescu, Maria
2
Shin, Sohyoun
2
Svensson, Göran
2
Trivedi, Jay
2
Abdullah, A. B. M.
1
Abubakar, A. Mohammed
1
Ahmad, Asad
1
Ahuja, Vandana
1
Aiyub, Asheefa Shaheen
1
Akar, Erkan
1
Akar, Ezgi
1
Al-Khalaf, Eiman
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
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1
Alavi, Shirin
1
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1
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Amir, Aysel
1
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1
Anisi, David
1
Anubha
1
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1
Arizal N
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Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
1,244
Journal of retailing and consumer services
1,019
Industrial marketing management : the international journal for industrial and high-tech firms
746
International journal of hospitality management
404
The journal of product & brand management
328
The journal of brand management : an international journal
316
The journal of business & industrial marketing
290
Psychology & marketing
282
The journal of services marketing
245
Asia Pacific journal of marketing and logistics
239
Journal of the Academy of Marketing Science
223
Journal of travel and tourism marketing
221
Journal of marketing
219
Journal of marketing communications
215
European journal of marketing : EJM
201
Journal of marketing management : MM
197
Journal of marketing research : JMR
190
Journal of strategic marketing
184
Cogent business & management
183
Tourism management : research, policies, practice
183
International journal of contemporary hospitality management
180
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
177
The service industries journal
177
Marketing intelligence & planning
175
International journal of internet marketing and advertising : IJIMA
172
Journal of hospitality marketing & management
165
Marketing letters : a journal of research in marketing
162
Journal of business-to-business marketing
151
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
150
The international review of retail, distribution and consumer research
145
International journal of consumer studies
140
Journal of international consumer marketing
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
International journal of retail & distribution management
134
International journal of advertising : the review of marketing communications
133
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
130
Management science : journal of the Institute for Operations Research and the Management Sciences
125
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
124
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ECONIS (ZBW)
143
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143
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
3
The nexus between social media
marketing
efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
4
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
5
How does conformity shape influencer
marketing
in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
6
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
7
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
8
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
9
Influencer
marketing
: role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
10
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
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