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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
1,029
Konsumentenverhalten
1,029
Beziehungsmarketing
171
Relationship marketing
171
Brand management
168
Markenführung
168
Markenimage
166
Online retailing
138
Online-Handel
138
Customer satisfaction
110
Kundenzufriedenheit
110
Social Web
110
Social web
110
Brand
100
Markenartikel
100
Internet marketing
98
Online-Marketing
98
Electronic Commerce
80
Advertising effects
77
Werbewirkung
77
USA
75
United States
75
Viral marketing
72
Virales Marketing
72
Emotion
70
Dienstleistungsqualität
69
Service quality
69
Personality psychology
66
Persönlichkeitspsychologie
66
Confidence
63
Vertrauen
63
Einzelhandel
59
Retail trade
59
Experiment
52
Advertising
47
Werbung
47
Innovation adoption
41
Innovationsakzeptanz
41
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155
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18
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245
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246
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1
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English
246
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Albrecht, Carmen-Maria
3
Japutra, Arnold
3
Kuanr, Abhisek
3
Martin, Brett
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Ahn, Jiseon
2
Aiken, K. Damon
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Casidy, Riza
2
Cheng, Li-Keng
2
Ekinci, Yuksel
2
Farhat, Kashif
2
Huang, Hazel H.
2
Johnson, Lester W.
2
Kim, Jooyoung
2
Leckie, Civilai
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Manoli, Argyro Elisavet
2
Massi, Marta
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Penz, Elfriede
2
Piancatelli, Chiara
2
Pontes, Nicolas
2
Raimondo, Maria Antonietta
2
Simkin, Lyndon
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Vocino, Andrea
2
Ward, Burke T.
2
Yi, Youjae
2
Abdullah, A. B. M.
1
Abratt, Russell
1
Acikgoz, Fulya
1
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Journal of internet commerce
Journal of strategic marketing
Psychology & marketing
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of global marketing
60
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of the Academy of Marketing Science
50
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
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ECONIS (ZBW)
246
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246
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
5
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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