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~isPartOf:"Journal of internet commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Search: subject_exact:"Mundpropaganda"
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Consumer behaviour
Internet marketing
Viral marketing
60
Virales Marketing
60
Konsumentenverhalten
37
Online-Marketing
30
Social Web
30
Social web
30
Online retailing
18
Online-Handel
18
social media
10
word of mouth
9
E-commerce
8
Electronic Commerce
8
Confidence
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Vertrauen
7
online reviews
7
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Soziales Netzwerk
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Beziehungsmarketing
5
Experiment
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Internet
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Personalisierung
5
Personalization
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Social relations
5
Soziale Beziehungen
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online word of mouth
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Advertising
4
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Customer integration
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Data Mining
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Aiken, K. Damon
2
Hosanagar, Kartik
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Ofek, Elie
2
Viswanathan, Siva
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Amaya Rivas, Adriana A.
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Balaji, M. S.
1
Bapna, Ravi
1
Basu, Rituparna
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Bendle, Neil T.
1
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1
Carneiro, Teresa Cristina Janes
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Changchit, Chuleeporn
1
Chen, Chun-Der
1
Chintagunta, Pradeep K.
1
Chou, Shih Yung
1
Chung, Jin-young
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Cowley, Scott
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Dangi, Hamendra Kumar
1
Datta, Biplab
1
Dholakia, Ruby R.
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Dhun
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Drake, John R.
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Duan, Jingyi
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Fainmesser, Italy P.
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1
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1
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1
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1
Gopinath, Shyam
1
Griskevicius, Vladas
1
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1
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Journal of internet commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
150
Journal of retailing and consumer services
107
International journal of hospitality management
79
International journal of internet marketing and advertising : IJIMA
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Tourism management : research, policies, practice
46
Journal of marketing communications
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Psychology & marketing
42
Journal of hospitality marketing & management
38
Information systems research : ISR
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
International journal of contemporary hospitality management
35
Electronic commerce research
32
Journal of travel and tourism marketing
32
Journal of management information systems : JMIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Cogent business & management
28
European journal of marketing : EJM
27
The journal of product & brand management
27
Journal of marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of advertising : the review of marketing communications
25
International journal of electronic marketing and retailing : IJEMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of electronic commerce research : JECR
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of promotion management : innovations in planning and applied research
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of the Academy of Marketing Science
22
International journal of consumer studies
21
Marketing letters : a journal of research in marketing
21
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of marketing research : JMR
18
International journal of technology marketing : IJTMkt
17
Journal of advertising research
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
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ECONIS (ZBW)
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1
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
7
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
8
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
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