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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~person:"Alavi, Shirin"
~person:"Huang, Hazel H."
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Alavi, Shirin
Huang, Hazel H.
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Pradhan, Debasis
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Woodside, Arch G.
3
Aiken, K. Damon
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Journal of internet commerce
Psychology & marketing
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of green economics : IJGE
1
International journal of management practice : IJMP
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An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
2
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
Saved in:
3
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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