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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Customer satisfaction
E-commerce
Consumer behaviour
835
Konsumentenverhalten
835
Online retailing
123
Online-Handel
123
Markenimage
113
Brand management
109
Markenführung
109
Relationship marketing
104
Social Web
86
Social web
86
Internet marketing
76
Online-Marketing
76
Electronic Commerce
74
USA
73
United States
73
Kundenzufriedenheit
71
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
Emotion
62
Viral marketing
57
Virales Marketing
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
50
Vertrauen
50
Experiment
49
Dienstleistungsqualität
46
Service quality
46
Einzelhandel
43
Retail trade
43
Advertising
42
Werbung
42
Innovation adoption
36
Innovationsakzeptanz
36
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Undetermined
149
Free
33
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Article
276
Book / Working Paper
2
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
278
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2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
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English
278
Author
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Yi, Youjae
5
Woodside, Arch G.
4
Albrecht, Carmen-Maria
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Darley, William K.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Aiken, K. Damon
2
Al-Nabhani, Khalid
2
Aslam, Wajeeha
2
Cheng, Li-Keng
2
Farhat, Kashif
2
Huang, Hazel H.
2
Inegbedion, Henry Egbezien
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Ndubisi, Nelson Oly
2
Park, Min Sook
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Silva, Susana C.
2
Sipior, Janice C.
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Suh, Jung-chae
2
Toung, Chung-Lin
2
Trivedi, Jay
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
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Published in...
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Journal of internet commerce
Psychology & marketing
Journal of retailing and consumer services
811
Journal of business research : JBR
728
International journal of hospitality management
302
The journal of product & brand management
272
The journal of brand management : an international journal
238
The journal of services marketing
167
Asia Pacific journal of marketing and logistics
162
Cogent business & management
144
Journal of travel and tourism marketing
143
Journal of hospitality marketing & management
137
European journal of marketing : EJM
133
International journal of contemporary hospitality management
125
Journal of the Academy of Marketing Science
125
Journal of strategic marketing
114
Journal of marketing
105
The service industries journal
104
Tourism management : research, policies, practice
104
Journal of retailing
103
The international review of retail, distribution and consumer research
103
Marketing intelligence & planning
102
International journal of consumer studies
100
International journal of retail & distribution management
98
Journal of international consumer marketing
96
Journal of marketing communications
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
International journal of electronic marketing and retailing : IJEMR
90
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
International journal of internet marketing and advertising : IJIMA
87
The journal of consumer marketing
86
Services marketing quarterly
83
Journal of global marketing
80
Journal of fashion marketing and management
79
Marketing letters : a journal of research in marketing
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of retail and distribution management
71
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ECONIS (ZBW)
278
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278
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
5
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
6
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
7
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
8
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
9
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
10
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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