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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
E-commerce
Vertrauen
Consumer behaviour
835
Konsumentenverhalten
835
Online retailing
123
Online-Handel
123
Markenimage
113
Brand management
109
Markenführung
109
Beziehungsmarketing
104
Relationship marketing
104
Social Web
86
Social web
86
Internet marketing
76
Online-Marketing
76
Electronic Commerce
74
USA
73
United States
73
Customer satisfaction
71
Kundenzufriedenheit
71
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
Emotion
62
Viral marketing
57
Virales Marketing
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
50
Experiment
49
Dienstleistungsqualität
46
Service quality
46
Einzelhandel
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Retail trade
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Advertising
42
Werbung
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36
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217
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Aiken, K. Damon
3
Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Yi, Youjae
3
Acikgoz, Fulya
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Farhat, Kashif
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Abuhamdieh, Ayman
1
Adam, Avshalom M.
1
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Ahmad, Asad
1
Ahmed, Jashim Uddin
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Ahuja, Vandana
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1
Akrout, Houcine
1
Akter, Shahriar
1
Al-Mutawa, Fajer Saleh
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
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Journal of internet commerce
Psychology & marketing
Journal of business research : JBR
467
Journal of retailing and consumer services
444
The journal of product & brand management
249
The journal of brand management : an international journal
217
Asia Pacific journal of marketing and logistics
121
International journal of hospitality management
108
Journal of marketing communications
89
Journal of international consumer marketing
85
European journal of marketing : EJM
84
Cogent business & management
81
International journal of consumer studies
79
International journal of internet marketing and advertising : IJIMA
73
Journal of strategic marketing
72
International journal of electronic marketing and retailing : IJEMR
68
Journal of global marketing
68
Marketing intelligence & planning
67
The journal of consumer marketing
66
Journal of travel and tourism marketing
65
Journal of fashion marketing and management
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of retail & distribution management
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Electronic commerce research
61
Journal of marketing
59
Journal of the Academy of Marketing Science
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
International marketing review
55
Journal of Islamic marketing
55
Journal of promotion management : innovations in planning and applied research
55
Marketing letters : a journal of research in marketing
53
International journal of e-business research : an official publication of the Information Resources Management Association
52
The international review of retail, distribution and consumer research
51
Journal of retailing
48
Journal of hospitality marketing & management
47
International journal of contemporary hospitality management
46
International journal of advertising : the review of marketing communications
45
Journal of marketing management : MM
45
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ECONIS (ZBW)
217
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217
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1
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
The effects of combining front-of-pack nutritional labels on consumers' subjective understanding, trust, and preferences
Mazzù, Marco Francesco
;
Marozzo, Veronica
;
Baccelloni, …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1484-1500
Persistent link: https://www.econbiz.de/10014338295
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias
;
Keßenbrock, Andreas
;
Cziehso, Gerrit
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
Saved in:
8
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective
Acikgoz, Fulya
;
Perez-Vega, Rodrigo
;
Okumus, Fevzi
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2226-2243
Persistent link: https://www.econbiz.de/10014432395
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