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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Werbewirkung
Consumer behaviour
835
Konsumentenverhalten
835
Online retailing
123
Online-Handel
123
Markenimage
113
Brand management
109
Markenführung
109
Beziehungsmarketing
104
Relationship marketing
104
Social Web
86
Social web
86
Internet marketing
76
Online-Marketing
76
Electronic Commerce
74
USA
73
United States
73
Customer satisfaction
71
Kundenzufriedenheit
71
Brand
70
Markenartikel
70
Advertising effects
69
Emotion
62
Viral marketing
57
Virales Marketing
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
50
Vertrauen
50
Experiment
49
Dienstleistungsqualität
46
Service quality
46
Einzelhandel
43
Retail trade
43
Advertising
42
Werbung
42
Innovation adoption
36
Innovationsakzeptanz
36
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Article
240
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1
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Article in journal
Article
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241
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1
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English
241
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Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Bagozzi, Richard P.
2
Bauer, Brittney C.
2
Chang, Yaping
2
Cheng, Li-Keng
2
Farhat, Kashif
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Penz, Elfriede
2
Pontes, Nicolas
2
Raimondo, Maria Antonietta
2
Septianto, Felix
2
Sipior, Janice C.
2
Stafford, Marla Royne
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Torres, Ivonne M.
2
Toung, Chung-Lin
2
Ward, Burke T.
2
Yi, Youjae
2
Zúñiga, Miguel Ángel
2
Abdullah, A. B. M.
1
Acikgoz, Fulya
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
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Journal of internet commerce
Psychology & marketing
Journal of business research : JBR
533
Journal of retailing and consumer services
417
The journal of product & brand management
250
The journal of brand management : an international journal
225
Journal of marketing communications
179
International journal of advertising : the review of marketing communications
153
Asia Pacific journal of marketing and logistics
128
International journal of advertising : the quarterly review of marketing communications
104
International journal of internet marketing and advertising : IJIMA
99
Journal of promotion management : innovations in planning and applied research
99
European journal of marketing : EJM
98
International journal of hospitality management
98
Journal of international consumer marketing
95
Journal of promotion management : JPM
84
Cogent business & management
82
The journal of consumer marketing
82
Marketing letters : a journal of research in marketing
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Journal of global marketing
75
Marketing intelligence & planning
74
Journal of marketing
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of fashion marketing and management
70
International journal of electronic marketing and retailing : IJEMR
68
Journal of strategic marketing
68
Journal of marketing research : JMR
67
Journal of advertising research
66
Electronic commerce research
63
Journal of the Academy of Marketing Science
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
58
Journal of travel and tourism marketing
58
International marketing review
57
Journal of retailing
55
Journal of Islamic marketing
52
European journal of marketing
51
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ECONIS (ZBW)
241
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241
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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