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~isPartOf:"Journal of internet commerce"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Bibliometrie"
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Search: subject_exact:"Mundpropaganda"
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Bibliometrie
Viral marketing
41
Virales Marketing
41
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
21
Online-Marketing
21
Social Web
15
Social web
15
Online retailing
13
Online-Handel
13
Confidence
9
Vertrauen
9
Beziehungsmarketing
8
E-commerce
8
Electronic Commerce
8
Relationship marketing
8
social media
7
Brand image
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Markenimage
5
Credibility
4
Emotion
4
Glaubwürdigkeit
4
Personalisierung
4
Personalization
4
USA
4
United States
4
Website
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trust
4
Bibliometrics
3
Cognition
3
Dienstleistungsqualität
3
Einzelhandel
3
Facebook
3
Internet
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Kognition
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Carneiro, Teresa Cristina Janes
1
Cowley, Scott
1
Kelley, Brett
1
Korgaonkar, Pradeep
1
MacMillan, Amy
1
Mumuni, Alhassan G.
1
Nery, Maria Martins Rebouças
1
O'Reilly, Kelley
1
Petrescu, Maria
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Sincorá, Larissa Alves
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Journal of internet commerce
The international review of retail, distribution and consumer research
Journal of business research : JBR
6
Tourism management : research, policies, practice
5
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Electronic commerce research
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and non-profit marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on the platform economy and the evolution of e-commerce
1
IU discussion papers - Marketing & Kommunikation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Internet policy review : journal on internet regulation
1
Journal for global business advancement : JGBA
1
Journal of current issues and research in advertising
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
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ECONIS (ZBW)
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1
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
2
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
3
Viral advertising : definitional review and synthesis
Petrescu, Maria
;
Korgaonkar, Pradeep
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
Saved in:
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