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~isPartOf:"Journal of internet commerce"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Einzelhandel"
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Einzelhandel
Viral marketing
41
Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
21
Online-Marketing
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Social Web
15
Social web
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Online-Handel
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Beziehungsmarketing
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E-commerce
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Electronic Commerce
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social media
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Brand image
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Bagaas, Ingrid K.
1
Brandão, Amélia Maria Pinto da Cunha
1
Giese, Joan L.
1
Godek, John
1
Gurel-Atay, Eda
1
Mein, Xiang Ying
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Journal of internet commerce
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
9
Journal of retailing
8
International journal of retail and distribution management
3
Journal of business research : JBR
3
Information systems research : ISR
2
Information technology and management
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
MIS quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
Asia-Pacific journal of business administration
1
Cambridge working papers in economics
1
Cogent business & management
1
EPRG working paper
1
ERIM report series research in management
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
European retail research
1
Global business review
1
Handbook of research on retailer-consumer relationship development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business innovation and research : IJBIR
1
International journal of electronic business : IJEB
1
International journal of islamic marketing and branding
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Journal of Asia Business Studies
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JOBE
1
Journal of business logistics
1
Journal of electronic commerce in organizations : JECO
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of global marketing
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ECONIS (ZBW)
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1
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
2
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
3
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda
;
Giese, Joan L.
;
Godek, John
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003996370
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