Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Eda Gurel-Atay, Joan L. Giese and John Godek
| Year of publication: |
2010
|
|---|---|
| Authors: | Gurel-Atay, Eda ; Giese, Joan L. ; Godek, John |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 20.2010, 3, p. 297-310
|
| Subject: | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Buchhandel | Book trade | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003996370