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~isPartOf:"Journal of macromarketing"
~person:"Wilkie, William L."
~type_genre:"Aufsatz in Zeitschrift"
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Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
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