Lessons in scholarship
Year of publication: |
2020
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Authors: | Wilkie, William L. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 3, p. 322-331
|
Subject: | academic marketing | definition of marketing | history of marketing thought | leading academics in macromarketing | service-dominant logic | Robert Lusch | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic |
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