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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Psychology & marketing"
~person:"Gurrieri, Lauren"
~person:"Krisjanous, Jayne"
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Social Marketing
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Social marketing
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breastfeeding
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critical social marketing
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obesity
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social marketing
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Body weight
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Gurrieri, Lauren
Krisjanous, Jayne
Brace-Govan, Jan
3
Previte, Josephine
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Gould, Stephen J.
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Kennedy, Ann-Marie
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Semaan, Rania W.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Psychology & marketing
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Marketing theory
1
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Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
Saved in:
2
Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
Saved in:
3
Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
Saved in:
4
Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and macromarketing in the health domain
Gould, Stephen J.
;
Semaan, Rania W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
Saved in:
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