Examining the historical roots of social marketing through the Lights in Darkest England campaign
Jayne Krisjanous
| Year of publication: |
2014
|
|---|---|
| Authors: | Krisjanous, Jayne |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 4, p. 435-451
|
| Subject: | Lights in Darkest England campaign | social marketing | macromarketing | phossy jaw | Victorian match industry | Salvation Army | Social Marketing | Social marketing | Großbritannien | United Kingdom | Geschichte | History |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467245