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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Psychology & marketing"
~person:"Hunt, Shelby D."
~person:"Krisjanous, Jayne"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Psychology & marketing
Journal of historical research in marketing
1
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ECONIS (ZBW)
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Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
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2
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
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