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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Blakey, Paul"
~person:"Krisjanous, Jayne"
~person:"Peattie, Sue"
~subject:"United Kingdom"
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Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
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