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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
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Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
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Mind & society : adaptive behaviours under risk and uncertainty
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Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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E-business and telecommunications : 4th international conference ; revised selected papers
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Economic and industrial democracy : EID ; an international journal
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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