Brands defined as semiotic marketing systems
Francisco Conejo and Ben Wooliscroft
| Year of publication: |
2015
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|---|---|
| Authors: | Conejo, Francisco ; Wooliscroft, Ben |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 287-301
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| Subject: | American Marketing Association | brand definition | semiotic system | macromarketing | Markenführung | Brand management | Marketing | Semiotik | Semiotics | Marketingtheorie | Marketing theory | Definition | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339736