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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Internet"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Viral marketing
169
Virales Marketing
169
Consumer behaviour
107
Konsumentenverhalten
107
Social Web
106
Social web
106
Online-Marketing
84
Online retailing
43
Online-Handel
43
Brand image
26
Markenimage
26
word of mouth
25
Brand management
24
Markenführung
24
E-commerce
22
Electronic Commerce
22
online reviews
22
Beziehungsmarketing
19
Relationship marketing
19
Advertising effects
18
Werbewirkung
18
social media
18
user-generated content
16
Brand
14
Markenartikel
14
Personalization
14
Data Mining
13
Data mining
13
Personalisierung
13
Social network
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13
Advertising
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Social relations
12
Soziale Beziehungen
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Werbung
12
Customer integration
11
Kundenintegration
11
Social media
11
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1
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Article
89
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Article in journal
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89
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English
89
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Fossen, Beth L.
3
Gopinath, Shyam
3
Schweidel, David A.
3
Altobello, Suzanne A.
2
Bapna, Ravi
2
Coker, Kesha K.
2
Duan, Wenjing
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Proserpio, Davide
2
Tan, Yong
2
Tucker, Catherine
2
Wang, Xin
2
Zhang, Jie Jennifer
2
Adjei, Mavis T.
1
Agarwal, Ritu
1
Albuquerque, Paulo
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Averbeck, Joshua M.
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Barzoki, Ali Shaemi
1
Bendle, Neil T.
1
Bhattarai, Ashok
1
Boh, Wai Fong
1
Breazeale, Mike
1
Bright, Laura F.
1
Brunner, Christian Boris
1
Burtch, Gordon
1
Caemmerer, Barbara
1
Cao, Zike
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
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Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
74
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of marketing communications
31
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Electronic commerce research
23
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
Journal of marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
European journal of marketing : EJM
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
89
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31
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
32
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
33
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
34
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
35
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
36
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
37
Adherence to clinical guidelines, electronic health record use, and online reviews
Saifee, Danish H.
;
Bardhan, Indranil R.
;
Lahiri, Atanu
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1071-1104
Persistent link: https://www.econbiz.de/10012198658
Saved in:
38
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
39
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Saved in:
40
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
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