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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bapna, Ravi"
~person:"Cao, Zike"
~person:"Duan, Wenjing"
~subject:"Beziehungsmarketing"
~subject:"Digital platform"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Beziehungsmarketing
Digital platform
Internet
Online-Handel
Social Web
Internet marketing
5
Online-Marketing
5
Viral marketing
5
Virales Marketing
5
Social web
4
Online retailing
3
Anreiz
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Experiment
2
Incentives
2
Konsumentenverhalten
2
Leistungsanreiz
2
Performance incentive
2
online reviews
2
Advertising effects
1
Bayesian modeling
1
Data Mining
1
Data mining
1
Digitale Plattform
1
Distribution channel
1
E-commerce platform
1
Feldforschung
1
Field research
1
Leistungsmotivation
1
Mechanism design
1
Mechanismus-Design-Theorie
1
Motivation
1
Online marketing
1
Preismanagement
1
Price promotion
1
Pricing strategy
1
Product uncertainty
1
Quality concern
1
Referral marketing
1
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Bapna, Ravi
Cao, Zike
Duan, Wenjing
Gopinath, Shyam
4
Schweidel, David A.
3
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Fossen, Beth L.
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Proserpio, Davide
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameri, Mina
1
Anderson, Ashton
1
Aral, Sinan
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Bartov, Eli
1
Bell, David R.
1
Bendle, Neil T.
1
Benlian, Alexander
1
Bhaskaran, Vikram
1
Boh, Wai Fong
1
Burtch, Gordon
1
Calantone, Roger J.
1
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1
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
Zhou, W. and Duan, W. (2012). How Does the Distribution of Word-of-Mouth across Websites Affect Online Retail Sales? Proceedings of the Eleventh Workshop on E-business of International Conference on Information Systems (WeB), Orlando, FL
1
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ECONIS (ZBW)
5
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1
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
3
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
4
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
5
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
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