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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bapna, Ravi"
~person:"Cao, Zike"
~subject:"Beziehungsmarketing"
~subject:"Digital platform"
~subject:"Internet"
~subject:"Mechanismus-Design-Theorie"
~subject:"Online-Handel"
~subject:"Social Web"
~type_genre:"Article in journal"
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Beziehungsmarketing
Digital platform
Internet
Mechanismus-Design-Theorie
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3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
Anreiz
2
Experiment
2
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2
Leistungsanreiz
2
Online retailing
2
Performance incentive
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Social web
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Digitale Plattform
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E-commerce platform
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Feldforschung
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Mechanism design
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Motivation
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Online marketing
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Preismanagement
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Price promotion
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Pricing strategy
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Product uncertainty
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Quality concern
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Referral marketing
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Sales promotion
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Social contagion
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Social norm
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Bapna, Ravi
Cao, Zike
Gopinath, Shyam
4
Schweidel, David A.
3
Benbasat, Izak
2
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2
Chintagunta, Pradeep K.
2
Duan, Wenjing
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Lambrecht, Anja
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2
Tan, Yong
2
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Turel, Ofir
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Venkataraman, Sriram
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Viswanathan, Siva
2
Wang, Xin
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Xu, Jingjun
2
Zhang, Jie Jennifer
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameri, Mina
1
Anderson, Ashton
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Aral, Sinan
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
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ECONIS (ZBW)
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The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
2
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
3
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
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