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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bapna, Ravi"
~subject:"Customer integration"
~subject:"Internet marketing"
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Customer integration
Internet marketing
Anreiz
2
Experiment
2
Incentives
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Leistungsanreiz
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Online-Marketing
2
Performance incentive
2
Social Web
2
Social web
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Viral marketing
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Virales Marketing
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Feldforschung
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Leistungsmotivation
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Mechanism design
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Mechanismus-Design-Theorie
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Motivation
1
Online retailing
1
Online-Handel
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Social contagion
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Social norm
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Soziale Norm
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Work motivation
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eWOM
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financial incentives
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intrinsic motivation
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mechanism design
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online incentives
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online referrals
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online reviews
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Bapna, Ravi
Fossen, Beth L.
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Zhang, Jie Jennifer
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
2
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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
2
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
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