//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bendle, Neil T."
~person:"Chintagunta, Pradeep K."
~person:"Choi, HanByeol Stella"
~subject:"Data Mining"
~subject:"Internet marketing"
~subject:"Internet"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Data Mining
Internet marketing
Internet
Viral marketing
5
Virales Marketing
5
Film industry
4
Filmwirtschaft
4
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
3
E-commerce
2
Electronic Commerce
2
Film
2
Kino
2
Movie theatre
2
Online-Marketing
2
motion pictures
2
online word of mouth
2
Advertising
1
Advertising effects
1
Customer acquisition
1
Data mining
1
Erfolgsfaktor
1
Kundengewinnung
1
Online crowds
1
Online retailing
1
Online-Handel
1
Product counterfeiting
1
Produktpiraterie
1
Success factor
1
USA
1
United States
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Werbewirkung
1
Werbung
1
advertising
1
blogs
1
consumer-generated media
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bendle, Neil T.
Chintagunta, Pradeep K.
Choi, HanByeol Stella
Fossen, Beth L.
3
Gopinath, Shyam
3
Schweidel, David A.
3
Bapna, Ravi
2
Duan, Wenjing
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Narayan, Vishal
2
Ofek, Elie
2
Proserpio, Davide
2
Tan, Yong
2
Tucker, Catherine
2
Wang, Xin
2
Zhang, Jie Jennifer
2
Agarwal, Ritu
1
Albuquerque, Paulo
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Boh, Wai Fong
1
Burtch, Gordon
1
Cao, Zike
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Kay-Yut
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Choudhary, Vidyanand
1
Chu, Junhong
1
De, Anwesha
1
Delkhosh, Fatemeh
1
Devaraj, Sarv
1
Dover, Yaniv
1
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
2
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
3
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->