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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Online-Handel
Soziales Netzwerk
Viral marketing
108
Virales Marketing
108
Social Web
67
Social web
67
Consumer behaviour
57
Konsumentenverhalten
57
Online-Marketing
52
Online retailing
31
word of mouth
25
online reviews
22
E-commerce
20
Electronic Commerce
20
social media
18
user-generated content
16
Advertising effects
12
Data Mining
12
Data mining
12
Werbewirkung
12
Personalisierung
10
Personalization
10
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9
Social network
9
Social relations
9
Soziale Beziehungen
9
Werbung
9
advertising
9
online word of mouth
8
Beziehungsmarketing
7
Customer integration
7
Kundenintegration
7
Relationship marketing
7
Digital platform
6
Digitale Plattform
6
electronic word of mouth
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online word-of-mouth
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68
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Fossen, Beth L.
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Aral, Sinan
2
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Duan, Wenjing
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Walker, Dylan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameri, Mina
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Bell, David R.
1
Bendle, Neil T.
1
Boh, Wai Fong
1
Burtch, Gordon
1
Cao, Zike
1
Carroni, Elias
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Kay-Yut
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
90
Journal of retailing and consumer services
58
International journal of hospitality management
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Information systems research : ISR
36
Tourism management : research, policies, practice
35
Journal of marketing communications
31
Electronic commerce research
29
International journal of contemporary hospitality management
23
Journal of electronic commerce research : JECR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of hospitality marketing & management
22
Journal of internet commerce
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of travel and tourism marketing
18
Psychology & marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
European journal of marketing : EJM
14
Journal of advertising research
14
The journal of product & brand management
14
International journal of consumer studies
13
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Marketing letters : a journal of research in marketing
11
Business horizons
10
Cogent business & management
10
Journal of consumer marketing
10
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ECONIS (ZBW)
68
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
4
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
5
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
6
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
7
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
8
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
9
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
10
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
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