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~isPartOf:"Journal of management information systems : JMIS"
~subject:"Online retailing"
~subject:"Soziales Netzwerk"
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Search: subject:"Virales Marketing"
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Online retailing
Soziales Netzwerk
Viral marketing
35
Virales Marketing
35
Social Web
27
Social web
27
Internet marketing
24
Online-Marketing
24
Consumer behaviour
21
Konsumentenverhalten
21
Online-Handel
18
E-commerce
15
Electronic Commerce
15
online reviews
11
Internet
7
Personalisierung
7
Personalization
7
electronic word of mouth
6
social media
6
Data Mining
5
Data mining
5
Digital platform
5
Digitale Plattform
5
eWoM
5
user-generated content
5
eWOM
4
online recommenders
3
Advertising effects
2
Beziehungsmarketing
2
Confidence
2
Crowdfunding
2
Distribution channel
2
Relationship marketing
2
Sales promotion
2
Social relations
2
Soziale Beziehungen
2
Verkaufsförderung
2
Vertrauen
2
Vertriebsweg
2
Werbewirkung
2
difference-in-differences
2
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19
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19
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English
19
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Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Xu, Jingjun
2
Bapna, Ravi
1
Bardhan, Indranil R.
1
Boh, Wai Fong
1
Cao, Zike
1
Choi, HanByeol Stella
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Devaraj, Sarv
1
Du, Qianzhou
1
Duan, Wenjing
1
Fan, Weiguo
1
Goh, Kim Huat
1
Gupta, Alok
1
Heng, Cheng Suang
1
Huang, Jianxiong
1
Hui, Kai-Lung
1
James, Tabitha L.
1
Janze, Christian
1
Jung, Jaehwuen
1
Kehoe, Juan Luo
1
Kilic, Isil Yakut
1
Kumar, Naveen
1
Kumar, Subodha
1
Kwak, Chanhee
1
Lahiri, Atanu
1
Lee, Heeseok
1
Lee, Junyeong
1
Li, Xitong
1
Lin, Zhijie
1
Lowry, Paul Benjamin
1
Oh, Wonseok
1
Pinsonneault, Alain
1
Porter, Constance Elise
1
Qahri-Saremi, Hamed
1
Qiao, Zhilei
1
Qiu, Liangfei
1
Saifee, Danish H.
1
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Journal of management information systems : JMIS
Journal of business research : JBR
55
Journal of retailing and consumer services
39
International journal of hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
27
Tourism management : research, policies, practice
19
Electronic commerce research
15
International journal of internet marketing and advertising : IJIMA
14
Journal of electronic commerce research : JECR
14
Journal of marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of contemporary hospitality management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of hospitality marketing & management
11
Journal of internet commerce
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
Electronic commerce research and applications
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of travel and tourism marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Cogent business & management
8
International journal of consumer studies
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing research
7
Journal of the Operational Research Society
7
MIS quarterly
7
The journal of product & brand management
7
Tourism management perspectives : TMP
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail and distribution management
6
International journal of technology marketing : IJTMkt
6
Journal of consumer marketing
6
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ECONIS (ZBW)
19
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19
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1
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
2
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
3
Impacts of social interactions and peer evaluations on online review platforms
Yu, Yinan
;
Warut Khern-Am-Nuai
;
Pinsonneault, Alain
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1271-1300
Persistent link: https://www.econbiz.de/10014582571
Saved in:
4
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
5
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
6
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
7
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
8
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
9
Adherence to clinical guidelines, electronic health record use, and online reviews
Saifee, Danish H.
;
Bardhan, Indranil R.
;
Lahiri, Atanu
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1071-1104
Persistent link: https://www.econbiz.de/10012198658
Saved in:
10
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
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