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~isPartOf:"Journal of managerial issues : JMI"
~isPartOf:"Making a difference through marketing : a quest for diverse perspectives"
~isPartOf:"Reihe: Marketing : MAR"
~subject:"Purchase decision"
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Journal of managerial issues : JMI
Making a difference through marketing : a quest for diverse perspectives
Reihe: Marketing : MAR
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More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
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